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Playing together: Lego builds advertising collaborations

Wednesday, March 05, 2014 - 02:16

Mar. 5 - The Lego commercial break, which remade ads from Confused.com, Premier Inn and BT in the iconic bricks, is part of a trend of brands attracting attention by taking the risk of teaming-up.

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Really it's -- when JT CI and yeah they -- that's break. -- dot com Crimea and BT and the British heart foundation let's be made in iconic breaks to terminate its latest feature length film CO and you can take -- step. It is such an it message. -- to make a movie that is animated out of legal -- And so I thought it was important to find new ways of putting it in the mock -- Came from is so loud fast stunt to -- collaboration that need to decree vote. From three brands want to -- nuns the creative agencies behind the original ads. Ph.D.s David about -- -- the status things. So I don't know the fact is that we have consistently putting more considerations think we realized from 2% to. We knew -- -- -- work with friends that -- differently than -- being played here things -- that community and we also want to sit. People an instant feedback it's and then there's -- the complexity announcing that production of animal seemed to me. Yet the longer than we take him yet it was everything -- -- -- Brands are increasingly teaming up to wrap a customer's attention. Fashions led the way with joint venture isn't hitting agent -- is about drug collection. An iconic spots those designed by car not the votes joke book ATA. Some collaborations that some more contentious. When Mattel's Barbie Payson has been sick for the cover sports Illustrated's. She talked to -- to -- -- at defending her decision. But they they might be tricky to put off. Browns are increasingly keen to run together. And can probably more money communications of the need to create something that's perfect and finished and polished. He's probably. Batiste and she -- -- like more. Risks if you like firm and kind of unity stuff for the for the -- -- it isn't quite safe control and finished. There is more rewarding for the people who the game fourteen. Consumers. Spend with the media -- -- -- it seems that his imperfections. Haven't disappointed -- crafts. -- -- -- -- Remember the noise noise noise. Bruce -- folks spend a lot.

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Playing together: Lego builds advertising collaborations

Wednesday, March 05, 2014 - 02:16