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Breakingviews: GrubHub tests investor appetite

Monday, March 24, 2014 - 02:50

March 24 - Reynolds Holding and Robert Cyran discuss the online food takeout service and whether its initial public offering signals health in the industry sector.

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Abrupt halt the online takeout food services planning a whopping initial public offering a sign that things are pretty healthy in this sector. -- -- tell us about the company talks about the offered what's -- If -- -- -- but basically what they use a lot of restaurants don't have website that it -- sets that are really kind of like amateurish -- can't order things. With debuts that put everything altogether if you want to order frequent site you can run things very easily on yourself and -- your computer -- and it's -- the growth of the cell -- at this hour -- that's really actually the mobile and it really doesn't. It's a lot for the business because people it's very ease ease the site right and the company's growing very loudly that they're actually they've. Merged a couple of companies together into the making one big company that that's that's useful for both restaurants and users because. It's only one point you know guaranteed a lot of -- dump -- but that's US right but there are similar there's services across all of -- I don't claim I'm a drug called just eat London you know and -- these these two companies even had a merger talks at one point so they could -- I'm Clinton but probably not because I think they've -- -- -- -- Now out of these businesses work with the online reviewers the Yeltsin's top Israeli youngsters actually take. Competitive -- and guilt drives is trying to do this in the Yelp has reviews basically -- what gross organizes the act as middlemen and you order -- -- take it and chocolate 10% right they've got a strange kind of business or. -- stalwart if you advertise more you -- list of higher in the rankings and he pressed Chinese upper west side you can get the restaurant that's -- and he's the most. And Yelp is obviously worried about this because advertising isn't nearly as lucrative. The business as it is. For small businesses as it is getting kind of transaction you rather have their regular flow of money from people ordering. Really like advertise that much and mobile phones and now we've seen some some of these IPOs with some funky financials terms that are coming up -- new ways to measure. Edited this is an influence -- what it is is that what I noticed an exception they've. Made with the -- daily active rugs and -- completely active you know round and that's that remembered very agree that it's growing like 70% a year. And the reason they company's numbers because they certainly justify the paying the price is that they want they they say the company's worth up to one point -- million it's probably is because they don't mean much in profits. They advertise these things actually PT if you look at the numbers the numbers actually respects Butler they've been our Brian companies run right. Okay we'll all be watching for this one should be interest and in the meantime stay tuned for more breaking news tomorrow.

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Breakingviews: GrubHub tests investor appetite

Monday, March 24, 2014 - 02:50