Reuters - Video

EDITION: U.S. | U.K. | IN

Finance Videos

HTC refocuses with new flagship phone

Wednesday, March 26, 2014 - 02:21

Mar. 26 - HTC has unveiled its new flagship smartphone, the latest manifestation of its critically acclaimed One series. Featuring a depth sensor that allows users to change the focus of their photos, the new M8 model has also received rave reviews. But will it be enough to arrest the company's downward spiral? Ivor Bennett reports.

▲ Hide Transcript

View Transcript

It's become the new smartphone battleground. And HTC's now fighting with not one weapon, but two. As well as a normal camera, the new HTC One M8 boasts a depth sensor too. It means users can change the focus of their photos after they're taken. SOUNDBITE (English) IVOR BENNETT, REUTERS REPORTER, SAYING: "The other selling point is what's called dot view, designed to minimise hassle. If you want to check the time, the weather or see your notifications, you don't need to swipe. You don't need to take the cover off even. All you have to do is tap twice, and the information shows up." An all metal design, the new model is sleeker than its predecessor, with a bigger screen and louder speakers. But is this enough to stop the rot? Just over two years ago, HTC supplied one in every 10 smartphones sold around the world. Now, it's one in 50, following 27 consecutive months of falling revenues. Phil Blair is head of EMEA. SOUNDBITE (English) PHIL BLAIR, HEAD OF EMEA, HTC, SAYING: "It's no secret, we've had a challenging 12-18 months. But I think what you saw today with the HTC One M8, goes to the core strength of our business. We can make the best phones in the world, and we do make the best phones in the world. And I think with that core strength, can we challenge the market? I think the answer is yes." The best phone in the world is no understatement either. HTC's previous flagship just won handset of the year. But a series of supply chain problems meant it couldn't meet demand. A mistake that's cost them dear. CCS Insight's Ben Wood. SOUNDBITE (English) BEN WOOD, CHIEF OF RESEARCH, CCS INSIGHT, SAYING: "They didn't have the volume, they ran into problems with manufacturing, problems with intellectual property, and they let their customers down. That gave rivals like Samsung, who have a colossal marketing budget, come into the market, and snap up all of those consumers who are looking for the next great thing. That's a mistake they really must avoid this time around." It seems HTC has learnt from its mistakes. Already stocking UK retailers to coincide with the launch. The rest of Europe will follow at the end of the April. But at nearly 600 pounds, it doesn't come cheap.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

HTC refocuses with new flagship phone

Wednesday, March 26, 2014 - 02:21

Top News »

Retirement »

Back to work- in retirement Back to work- in retirement

Wed, Oct 15, 2014 - (2:09)

Investing 201 »

Bond investors brace for the end of Fed stimulus Bond investors brace for the end of Fed...

Fri, Oct 10, 2014 - (4:03)

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

Money Clip »

Will Apple Pay transform mobile payments? Will Apple Pay transform mobile payments?

Thu, Oct 16, 2014 - (2:45)

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, Oct 20, 2014 - (1:08)

Images of September Images of September

Wed, Oct 01, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)