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HOG bets big on small bikes

Saturday, April 05, 2014 - 02:18

Reuters correspondent James Kelleher got a rare look inside the Harley-Davidson factory producing the company's first entirely new bike in over a decade, one aimed at a younger, urban rider.

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If this doesn't look like your typical Harley-Davidson you're right. The smallest slight tweak to hardly gadget fifteen years about the look. And Reuters rare look inside the Kansas City, Missouri playing hardly answer to a younger. Urban customers being slightly. Stripped down machine so different from -- when it comes down assembly line. Workers after reaching a different tool -- Put it together. Meet the streak. From its name to its ad campaign to its size and price. It's a complete shift for the company. Really Davidson's tradition all the customer base. Play is a white now. Over fifty. Are around fifty. Years of age and over the last few years they've really moved to break that demographic and reach a much wider ID and. The street will be Harley's first global with models built in -- Kansas City plant and Clinton -- The first time Harley-Davidson will be manufactured outside the United States the street is much cheaper to. 73 pounds lighter Britain's most holy -- on the market. The Harley-Davidson motorcycles are known. As hogs they're usually bigger heavy bikes suited for the open road to be incredibly stable on the highway. On so they wouldn't be as suitable. For a city environment. Where you have to -- the curves and in an hour traffic and so forth so this new bike is design with that in mind. More couldn't be right industry. Harley-Davidson's sales hit their all time ninth 2006. And it never truly. Still the rebound from the market -- on cheers up along with the rest of the market. The -- street will be a Bellwether for future growth. We -- like strategy is not without its risks are these last won't -- was a flop. In the market for lightweight -- already dominated by Japanese rivals.

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HOG bets big on small bikes

Saturday, April 05, 2014 - 02:18