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Fashion Rio kicks off its 25th edition

Wednesday, April 09, 2014 - 01:17

Apr 09 - Brazilian designers showcase their fashion designs for summer. Rough Cut (no reporter narration)

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ROUGH CUT (NO REPORTER NARRATION) STORY: As usual Fashion Rio opened in a stylish burst of radiant color when some of Brazil's biggest designers began showing off their most recent creations on Tuesday (April 8). Four labels in all showcased their new 2015 Summer collections at the 25th edition of Rio de Janeiro's premiere fashion event. This year's theme is meant to be a blend of all things related to rivers, tropical resorts, world heritage, and cultural landscapes. Designer Patricia Viera opened this latest edition of Fashion Rio's four-day event with some decidedly sleek and glamorous designs. Oddly enough Viera, who is always prone to creative collaboration, decided to incorporate into some of her designs crochet and knit work done by inmates serving time in a prison in the city of Espirito Santo. The born and bred Rio designer has participated in several Rio Fashion Weeks and boasts not only a global pedigree but is also credited with creating well over 40 multibrands that are available both in Brazil and abroad. Label Alessa was next to light up the runway. This year's Alessa collection had all the pizzazz that Rio designers are famous for but with decidedly present twist of Italian Baroque. Alessa's vision of Summer 2015 was a heavenly one that played with celestial blues and pinks and golden trims that would have made even Michelangelo proud. Alessa has a showroom in Paris from which she distributes to 30 countries. Labels Auslander and Oslken Praia also previewed their new collections on Tuesday. Rio Fashion Week, which lasts until April 11, comes on the heels of big sister event Sao Paulo Fashion Week which ended last week.

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Fashion Rio kicks off its 25th edition

Wednesday, April 09, 2014 - 01:17