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Sponsors cut ties with Clippers

Wednesday, April 30, 2014 - 01:47

April 30 - Racist remarks allegedly made by Clippers owner Donald Sterling impact business, with sponsors distancing themselves with the club. Sarah Toms reports.

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Widespread praise across the US after the National Basketball Association takes swift action and bans the LA Clippers basketball team owner over racist remarks. Donald Sterling was recorded asking this woman not to associate in public with black people or bring them to games. The remarks by Sterling seen here have earned him a lifetime ban from the NBA and a $2.5 million dollar fine. Athletes, Clippers' fans and even the coach applauded the move, in a game, where many of the players are black. (SOUNDBITE) (English) LOS ANGELES CLIPPERS COACH GLENN "DOC" RIVERS ON THE BAN OF OWNER DONALD STERLING, SAYING: "The last three or four days have been very difficult for everybody, no matter what the race is it has been difficult. I thought Adam Silver was fantastic, personally I though he made the decision that was the right one, that had to be made. I don't think this is something that we rejoice in or anything like that." Sponsors, such as Virgin America, Mercedes and Sprint, have been dumping the Clippers team. But the NBA is encouraging sponsors to return to the fold. (SOUNDBITE) (English) ADAM SILVER, NBA COMMISSIONER, RESPONDING TO QUESTION ABOUT SPONSORS, SAYING: "I would say that those marketing partners of the Clippers and the partners of the entire NBA should judge us by our response to this incident, I think that we responded appropriately, and I would be hopeful that they would return into their business relationships with the Clippers." And it seems to be working, following the ban, electronics company Samsung said it would resume advertising with the Clippers team.

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Sponsors cut ties with Clippers

Wednesday, April 30, 2014 - 01:47