May.9 - A Tokyo pub puts out the message that being bald is nothing to be embarrassed about and offers discounts to customers suffering from hair loss. Sarah Toms reports.
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Japanese men baldly go to this new Tokyo restaurant.
Follicularly challenged customers are particularly welcomed in this Japanese style pub. They're encouraged to embrace their loss of hair not hide it.
(SOUNDBITE) (Japanese) PUB OWNER, YOSHIKO TOYODA, SAYING:
"Baldness is a very delicate issue in Japan, but in Hollywood there are a number of stars who completely ignore their hairless state and proudly carry out their work. I thought it would be nice to foster that spirit here."
They even get the additional perks that aren't available to hairier men.
Each bald man gets a nearly five dollar discount, with the rewards increasing along with the number of bald customers in each group.
Baldness is not as prevalent in Japan as in the West but reports say it still affects 26 percent of men.
Genetics plays a major role, but stress among the nation's chronically overworked corporate "salarymen" is also blamed.
That's where"Otasuke" or "Helping Hands" comes in. It hopes to ease the stress....and it seems to be working.
SOUNDBITE) (Japanese) BALDING PUB PATRON, SHIRO FUKAI, SAYING:
"When you first start to go bald, it's a huge shock, no question. But then I had a "so-what" attitude. It's better if you don't have anything up there. It's shiny and it's great."
Here at least it appears that being bald really is beautiful.
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