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Subtlety sells for Japanese brands in China

Thursday, May 22, 2014 - 02:29

May 22 - Faced with rising anti-Japan sentiment, brands ranging from Uniqlo to Shiseido re-think their marketing strategy in the key China market. Sareena Dayaram reports.

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Subtlety sells for Japanese brands in China

Thursday, May 22, 2014 - 02:29