Reuters - Video

EDITION: U.S. | U.K. | IN

Top News

Breakingviews: GoPro’s identity crisis

Friday, May 23, 2014 - 02:28

May 30 - Rob Cox and Robert Cyran discuss how the hot camera company is trying to define itself as a media and lifestyle brand rather than a hardware maker as it plans for a public stock offering.

▲ Hide Transcript

View Transcript

If we had to go pro I could Wear this thing in my head. But we don't have a go -- we do have to Oprah going public props here you're taking a look at the prospectus next best thing. So they're trying to call themselves a media company I think of them as a camera company. What's that mean in terms of valuation how investors woman thing is you know case to go president right now -- -- -- to campus interviews snowboarding or mountain -- on them pretty awesome guys our product and they're great videos that make really good media's. Bomb the question is you know and a couple in in a few years -- and can probably have cameras embedded in their in their in their helmets and right cameras that are bikes whatever. So why would you buy another go press availability GPS maker like if you use constantly over and started channeling Tom Tom navigate yeah I'll second or or expose what was on -- that's the Cisco bought that thing that -- the flip camera and camera at the same sort of -- so so what they're doing is which kind of Smart is they're trying to say well actually hold on we're we're we're not just a camera company where a lifestyle brand you know and so. The kind of pulling like the whole -- create an eco assist. Create apps around than he had -- becomes stickier than just the hardware exactly. Question is how -- will actually be and that's that's a big risk because they don't actually make any money from. For immediate -- Serena. Not on what the numbers they've they've earned about a billion dollars in revenue last year in the profit of four years the -- 87% last year but that's really fast growth. However last quarter the group is actually negative their ship it to their sales shrank inserted their sort of their profits. The could be it's just that when the cameras you know there's little bit late in places like camera products like the first and the first quarter you know Christmas quarters and let's -- right order for everyone so you know it could -- -- thing. However you know perhaps that they've gone public last year it would pursuit -- a better recession hasn't -- been honored to -- fantastic there's no doubt about it. In it seems like they've may have waited and it's. New capital they're raising the selling -- there's only shareholders when we don't really know it looks like they're telling us early resistance we go beyond the founder on the greens this is. The son of a Silicon Valley guy as big banker but I lost his shirt in his in the dotcom -- we didn't do very well. And he has great stories making news cameras he was filming on about 50% company it's going to be billionaire after so he can sell quite a few shares right -- we'll keep an -- on that and will be back with more breaking news tomorrow.

Breakingviews: GoPro’s identity crisis

Friday, May 23, 2014 - 02:28

Most Popular »

Money »

Finding meaning in the S&P 500 2000 mark Finding meaning in the S&P 500 2000 mark

Mon, Aug 25, 2014 - (2:35)

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)