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Harley Davidson's first electric ride

Monday, June 23, 2014 - 01:19

Motorcyclists might soon have to plug in their hogs as American bike-maker Harley-Davidson unveils its first electric motorcycle, LiveWire, in New York. Elly Park reports.

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It's a hog and it's electric. Called "LiveWire," the sleek, battery-powered motorcycle is the latest to join the Harley-Davidson family. While it lacks the typical loud rumbling sound of a traditional Harley, it still has the iconic feel and character, says Chief Marketing Officer Mark-Hans Richer. SOUNDBITE: Mark-Hans Richer, Harley-Davidson Senior Vice President & Chief Marketing Officer, saying (English) "When you look at it, when you hear it, it may seem different, but you'll also realize it's quite similar in the sense that it has emotion. It has character. It has attitude." The LiveWire is actually still a work in progress. The company will take the bike on a 30-city tour throughout the U.S., where consumers can test drive and give feed-back. It could actually be years before a commercial model will hit the showrooms. SOUNDBITE: Mark-Hans Richer, Harley-Davidson Senior Vice President & Chief Marketing Officer, Saying (English): "This could be a lot of things, and that's what we're going to learn. This could be someone's third motorcycle in their garage. This could be their first and primary motorcycle." According to industry analysts, there is no current market for full-size electric motorcycles. So Harley-Davidson is taking a new route, with the hopes that new consumers will get a charge out of its new electric motorcycle.

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Harley Davidson's first electric ride

Monday, June 23, 2014 - 01:19