British designer Vivienne Westwood launches Virgin Atlantic air staff's new uniforms at a star-studded bash in London. Rollo Ross reports.
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To mark their 30th anniversary, Virgin Atlantic's cabin crew were given a make-over courtesy of British designer Vivienne Westwood.
According to the press release, the designs were inspired by Westwood's "enduring interest in 40s French couture cutting". At the launch in Shoreditch in London, Westwood explained more.
SOUNDBITE British designer, Vivienne Westwood, saying (English)
"I don't know. I just thought that Virgin is sort of the most airborne and the most... whatever, something. I just thought it suited the idea of sort of time travel somehow a bit."
Chairman of the Virgin Group Richard Branson revealed that there was a serious reason behind the re-design.
SOUNDBITE Chairman of the Virgin Group, Richard Branson, saying (English)
"A lot of other people started copying our uniform. If you look at Cathay Pacific, for a second you go 'is that a Virgin girl?' and then you realise 'No, it's a Cathay girl' so we wanted to differentiate ourselves again but we wanted to keep the iconic red and I think she's managed to do that really really well."
In true Virgin style, the launch of the uniforms was a star-studded affair with even a performance by Blondie in uniform.
The new look will be handed out to over 7,500 of Virgin's staff soon.
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