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The countdown to Berlin fashion week

Monday, July 07, 2014 - 01:19

Fashionistas flock to Germany to check out the latest in fashion. Alicia Powell reports.

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Berlin fashion week preps are in full swing. Buyers, designers and those who simply love fashion will flock to Germany to see the latest trends. And while Berlin Fashion Week doesn't come with big names, Jarrad Clark, global creative director at IMG Fashion says visitors will be sure to find some new and upcoming designers. SOUNDBITE: Jarrad Clark, global creative director at IMG Fashion, saying (English): "Berlin is always about the discovery of the new, whether it's in fashion, whether it's in art, whether it's in music, it's something that Berlin is known for and it's something that we try and keep very close to the DNA of this particular platform. So we're always looking for young designers. We have ten fashion design schools in Berlin alone that are graduating new talent every single year. We have 28 designers who are doing business in Berlin who are actually on our schedule of over 50 plus designers. So half the schedule is coming from this city." Due to the world cup fan fest at Berlin's Brandenburg Gate, the fashion event will take place in an ice skating rink as opposed to its usual location. Clark says the new spot is a one-off that adds to the urban flair of the week. SOUNDBITE: Jarrad Clark, global creative director at IMG Fashion, saying (English): "Fashion is about change. So this season, we are here, we are going to try it out. We've got multiple configurations for the designers to be able to use this time and we'll see what the feedback is. But you know, we love our home down at Brandenburg Gate." Berlin Fashion Week runs from July 8 until July 11.

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The countdown to Berlin fashion week

Monday, July 07, 2014 - 01:19