Reuters - Video

EDITION: U.S. | U.K. | IN

Business

Nike ends Manchester United kit deal

Wednesday, Jul 09, 2014 - 01:58

Nike has ended a 13-year deal to manufacturer Manchester United's football kit. Melanie Ralph looks at why and who will get the next multi-million dollar deal.

▲ Hide Transcript

View Transcript

They've been a match made in heaven for over thirteen years. But now Nike and Manchester United are heading for a divorce. The question now is what will replace the iconic tick now the red shirts are up for grabs? Adidas will be one that's sure to be waiting on the sidelines. But with Manchester United looking for nearly DOUBLE what it previously asked for, it's not certain who will want to sign up next. Last season the club earned around 38 MILLION pounds from the kit deal, that's over 64 MILLION dollars. Now it's looking to secure 60 MILLION pounds a season...that would be a record club deal. But Adidas may not be the only kit maker aiming to score with Manchester United: SOUNDBITE: ROBERT HAIGH, SPORTS ANALYST, BRAND FINANCE, saying (English): "Other takers could be Warrior or under armour or Puma or a chinese brand for example, they're yet to make their mark in European football really but Li Ning is a huge Chinese retailer that recently established a US HQ in Portland, which Nike's home city so moving into replace them would be a logical next step." Football is big business, and for Manchester United, an international fan base makes them a hot ticket for sponsors. But with Nike's rival Puma reportedly only paying 30 MILLION pounds a season for a deal with Arsenal, maybe Man U is shooting too high. PTC Manchester United are the trail blazers when it comes to brand equity. Up until now their success on the pitch has meant companies have been clamouring to get in on the action. But after they failed to qualify for any European competitions last season, the tide could be about to turn. Walking away from Man U certainly doesn't end Nike's relationship with football. The worlds largest sportswear group already has deals with Manchester City and Paris Saint Germain. And Nike is hot on the heels of Adidas the top selling brand in the sport United - owned by the American Glazer family - is still investing. It's looking to buy new players to get it back up the soccer league and keep it top of the sponsorship table.

Nike ends Manchester United kit deal

Wednesday, Jul 09, 2014 - 01:58

Top News »

Money »

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

Markets cheer Russia's Ukraine exit Markets cheer Russia's Ukraine exit

Fri, Aug 08, 2014 - (1:50)

Russia, Iraq push Dow to three-month low Russia, Iraq push Dow to three-month low

Thu, Aug 07, 2014 - (2:27)

Wall Street gains but telecom disconnected Wall Street gains but telecom disconnected

Wed, Aug 06, 2014 - (2:28)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, Apr 14, 2014 - (3:28)