Airbus is making the headlines with the launch of the A330neo at this year's Farnborough Air Show - but Boeing says the new model isn't competitive. Julian Satterthwaite reports.
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Once again it's a Boeing-Airbus showdown.
Airbus stealing the headlines with a major product launch at this year's Farnborough Air Show.
The European planemaker is unveiling plans for a revamp of its top-selling A330 jet.
That will go head-to-head with Boeing's own 787 Dreamliner.
The U.S. firm is undaunted though.
Boeing vice president Randy Tinseth says Airbus's hopes to sell a thousand of the new jets look optimistic.
SOUNDBITE: Boeing VP Randy Tinseth, saying (English):
"Bringing back an airplane that they pulled from the market place in 2004 is an interesting move. If we see a market a little bit differently than they do then maybe 300 or 400 airplanes over the next 10-15 years."
The week is likely to see plenty of big order announcements from Airbus and Boeing, but maybe not on the scale of previous years.
After a period of record sales, some industry-watchers worry that an order bubble has developed.
Accenture analyst Damien Lasou says order backlogs are big enough to protect manufacturers even if there is a downturn.
(SOUNDBITE) (ENGLISH) ACCENTURE ANALYST DAMIEN LASOU, SAYING:
"There is a level of let's say flexibility built in the production plan of the manufacturers so far. So can cope with a declining order, can cope with consolation, not a complete collapse obviously"
The military star of the show has so far failed to turn up.
The F-35 figher jet was due to make its international debut, but has been delayed after engine problems.
It's the latest in a series of troubles to dog the most expensive defense project ever, with lifetime costs now projected at over one trillion dollars.
The F-35 was still expected to get to the show. For now there's just a mock-up.
But with costs and problems mounting, lead contractor Lockheed Martin faces a battle to prove it can deliver the jet, and do it at a cost Western air forces can afford.
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