Reuters - Video

Edition: U.S. | U.K. | IN | CN | JP

Entertainment

Kim Kardashian’s cashes in on her celebrity

Wednesday, July 16, 2014 - 00:55

The reality star is set to earn big bucks with the release of her new app. Alicia Powell reports.

▲ Hide Transcript

View Transcript

Kim Kardashian's "celebrity" continues to pay. The reality star is reportedly set to earn as much as $90 million (USD) in profit from her new app Kim Kardashian: Hollywood. The free game, released by Glu Mobile, allows users to navigate Hollywood like a celebrity and earn a-list status by finishing various jobs. Since it's June 25th release the game has set a "new single-day revenue record for an individual title" for the company, snagging the fifth spot on the U.S. App Store Top Grossing chart for iPhone. There is no cost to play the game, however, users can buy virtual dollars in order to purchase trips, clothing and jewelry. Various reports say the game is on target to gross $200 million this year, with Kardashian taking 45 percent of the profit.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Kim Kardashian’s cashes in on her celebrity

Wednesday, July 16, 2014 - 00:55