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Breakingviews: Twitter's World Cup win

Wednesday, July 30, 2014 - 02:07

The microblogging site scored a great quarter, thanks to the global football event, but Rob Cyran and Reynolds Holding explain why later rounds could get tougher.

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Twitter turned -- a great second quarter yesterday largely because of savvy marketing around the World Cup but like many teens about sporting extravaganza. Twitter may face a German style comeuppance in later rounds rob tells what happens. But the did a lot better than ever expected they signed up more users than sixteen million new users write and perhaps. You know just as importantly the -- users use the service more so that America Online -- And we times -- looked at Twitter right now more engaged there was up sharply that's good that -- they basal Lamar Advertising advertising more than doubled up about a 124%. And beat expectations pretty big surprise but let's sort of continue this. Football analogy. You know can keep this on the other kind of like Montenegro or something winning my first round and I ever really excited because you don't expect to do that well. But the problem is the company's worth. Approaching thirty billion dollars right. And they lost a lot of money -- first quarter and and to justify that kind of valuation we need to have this kind of corner again and again and again and again what other plants -- they say look we're gonna do I mean World Cup cup comes around only want to -- four years the state. That's okay because we're gonna do we're -- similar kinds of things that they -- here apparently -- what they say is that it's a real time information networks you know it it it updates very very quickly so if you want to know what's happening -- often the best place as one media -- -- -- -- and served as an ideally they think that it makes a good accompany men are -- meant to other media for instance if you're watching the Academy -- -- -- a Twitter. Jeremy if fortune Olympics you know sort of thing right and so they're trying to reposition their business that way. Like you said -- the World Cup's biggest sporting event in the world and every four years so it's it's getting harder next quarter yeah -- a lot of enthusiasm we'll see what happens down the road in the meantime stay tuned for more breaking views. Tomorrow.

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Breakingviews: Twitter's World Cup win

Wednesday, July 30, 2014 - 02:07