A "Red Hot" exhibit tries to rebrand the stereotype of male redheads
Thursday, September 04, 2014 - 01:17
A new exhibit in New York looks to portray redheaded men as ''Red Hot''. Sasha Salama reports.
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A new exhibit in New York hopes to rebrand redheaded men.
It's titled "Red Hot" and it wants to turn what can be a source of teasing and bullying into something to be celebrated.
It's the first solo show for British fashion photographer, Thomas Knights, who, himself, suffered insecurity for his red hair growing up.
(SOUNDBITE) (English) THOMAS KNIGHTS, CREATOR, "RED HOT" EXHIBITION SAYING:
"I want people here making the decisions in Hollywood to kind of actually decide to have a ginger guy as their lead man, as their heartthrob hero, the sort of positive character and not just the negative character, either the villain, or the bad guy, or the Judas character."
Accompanying the launch of the exhibit are red hot calendars, t-shirts and a coffee table book, some proceeds of which will go towards anti-bullying charities.
Actor Daniel Newman, of Vampire Diaries, was photographed for the exhibit and believes that ginger discrimination is a bigger problem for men than women.
(SOUNDBITE) (English) DANIEL NEWMAN, AN ACTOR WHO WAS PHOTOGRAPHED FOR "RED HOT", SAYING:
"Men in the media have always been either the ugly redhead or the bully or the outcast, so it's time to change that."
The exhibit, which debuted in London last December, runs until September 14th in New York.
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