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Breakingviews: Upsetting Apple cart

Monday, September 29, 2014 - 02:46

Rob Cyran and Jeffrey Goldfarb talk about the $25 billion warning to Apple boss Tim Cook following an operating system fiasco and bending phone antics.

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Apple has suffered 25 billion dollar hit. In the week of it's not bending phone and and it disastrous. Software update roll well. And this has happened before for apple. But do we need to be concerned Powell how words Tim Cook book the thing is it. It happens every tech company when -- under on the things they're always a couple of thugs and -- these -- dream come out first come to expect a sort of professional thing out. All right yeah I mean that's the whole point about race is that they they're huge company becomes so big because -- expects their stuff to work when it doesn't. People start to flip out definitive that the fans get all anxious and sitting investigators and actually ES that he could say that -- -- like when the I -- has its problem with that's -- -- are. Everywhere and started thinking you know getting all. Into shape the company issued some rubber bumpers. And then there's the maps -- they remember they. The weather really sort of precipitated. Sort of a closer apparel all of the sense that. It's horrible role and after that I really the value of Apple's stock to drop drop -- drop by about half that was the last exclusive because of that obviously we'll know that it was kind of a sign investors started pre pre cancer whole laundry Tim Cook is and Steve Jobs mean they already knew that at an earlier start to think. Worry about the fact that it was even the artists like a jobs that ever came to expect exactly and even though jobs had his his own share of problems that the narrative was that you know Tim Cook isn't jobs in their four. Look at this look at -- -- -- dedicate this we never been released -- your job and ever and should we wait so -- thing is so there is some video is a kicked around last week about people spending their phones sitting on the media is that of the bigger problem was the software update being treated if you -- date for their latest operating system. And it caused people had some people had been at the latest phones the iPhone sixes to it to lose cell connections and also have some of the problems battery life -- that are. And so ever and started to get a little bit upset again and the company went out and recalled the updates that you know don't install that -- course -- and a delicate apple in an Internet software and editing -- thought. -- apple just actually released. Another update significant problem so far. So that's that's good news because it's not that it's probably not going to be with the maps situations and this is that this is gonna have again put more focus on. What exactly what's going on inside out exactly people need to pay attention because if they release -- it to make sure that's not just a one off in other words is this is this some sort of symptomatic of other problems oh OK okay but -- that will be back with more Britain used.

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Breakingviews: Upsetting Apple cart

Monday, September 29, 2014 - 02:46