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Personalizing the Santa experience to get shoppers in-store

Tuesday, November 25, 2014 - 05:10

Forest City Ratner's Kathy Welch talks about the company's collaboration with DreamWorks this holiday season, and more ways to battle online competition. Bobbi Rebell reports.

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Personalizing the Santa experience to get shoppers in-store

Tuesday, November 25, 2014 - 05:10