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In-store pickups not a huge time saver: study

Tuesday, December 30, 2014 - 01:18

New study by StellaService reveals in-store pickups saved shoppers only 96 seconds on average compared to searching for an item on their own. Shartia Brantley reports.

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Ordering goods online and picking them at the store sounds like a great idea, but it may not save as much time as you think... A new study by retail intelligence firm StellaService revealed in-store pickups saved shoppers only 96 seconds on average compared to searching for items on their own. Shoppers spent an average of 5 minutes and 24 seconds in a store trying to pick up online orders compared to 7 minutes for shoppers who did not use that option. In-store pickup is one of many services being tested as retailers try to use their stores as mini-shipping hubs to get items to shoppers more quickly. These pickups are gaining in popularity as retailers try to compete on service with the likes of Amazon - the largest online retailer in the U.S. This comes as E-commerce sales continue to grow. According to ComScore, U.S. retail e-commerce spending for November thru Dec. 22nd totaled 48 billion dollars. This is a 15 percent increase compared to a year ago. Knowing where to go pick up an online order can be a challenge for shoppers, but a plus to in-store pick ups is knowing the product is in stock before you arrive.

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In-store pickups not a huge time saver: study

Tuesday, December 30, 2014 - 01:18