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Scandal unlikely to nix FIFA sponsorships

Wednesday, May 27, 2015 - 02:07

The corruption charges against FIFA officials and corporate executives probably won't have any serious impact on sponsorships. Bobbi Rebell reports.

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REFEED to correct script to 24-year period, from 21-year period The world's most popular sport, soccer, in turmoil over a corruption scandal, with the U.S. bringing charges involving more than $150 million in bribes over a 24-year period, including nine FIFA officials and five corporate executives. U.S. Attorney General, Loretta Lynch: SOUNDBITE: LORETTA LYNCH, UNITED STATES ATTORNEY GENERAL, (ENGLISH) SAYING: "These individuals and organizations engaged in bribery to decide who would televise games; where the games would be held; and who would run the organization overseeing organized soccer worldwide, one of the most popular sports around the globe." Authorities said, their investigation exposed complex money laundering schemes, millions of dollars in untaxed incomes and tens of millions in offshore accounts held by FIFA officials. The international governing body of football collects billions of dollars in revenue, mostly from sponsorship and television rights for World Cups. It has been dogged by reports of corruption which it says it investigates itself. Reuters sports correspondent, Matt Gooderick: SOUNDBITE: REUTERS SPORTS CORRESPONDENT MATT GOODERICK, (ENGLISH) SAYING: "People have been calling for years, months now, for FIFA to be more transparent. Any suggestion that there is just more corruption at any level in FIFA is bad news for football's governing body." German sportswear company Adidas said, the soccer body should do more to establish transparent compliance standards. Anheuser-Busch InBev, whose Budweiser brand is a sponsor of the 2018 World Cup, said Wednesday that it is closely monitoring developments at FIFA. But they didn't say they were going anywhere. Mike Bako, sports editor at the Daily National: SOUNDBITE: MIKE BAKO, SPORTS EDITOR, THE DAILY NATIONAL (ENGLISH) SAYING: "There is not even going to be a blip on the radar. Some brands may pay a little bit of lip service in terms of we are going to see how everything pans out but in terms of looking at major sponsors and major audiences over the course of the next three years, leading up to the next world cup, this is going to be status quo for a lot of these brands. " Bako adds he thinks fans will stick around as well, looking past the officials alleged crimes, and focusing on their love of the world's most popular game.

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Scandal unlikely to nix FIFA sponsorships

Wednesday, May 27, 2015 - 02:07