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Walmart changes Black Friday strategy

Thursday, November 12, 2015 - 01:33

Walmart introduces a new way to launch Black Friday door busting deals and other tweaks to its holiday selling strategy. Jeanne Yurman reports.

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Walmart has some rosy news for Black Friday shoppers - especially really early risers. The world's largest retailer says - for the first time ever - a majority of its Black Friday deals will be available online starting at 3:01 AM Thanksgiving Day. A big switch for a company that historically has used its door busting deals to lure shoppers in-store to buy a discounted item and more. Also Walmart is beefing up holiday inventory in a big way. The company's chief merchandising officer tells Reuters "We bought really deep." It plans to have plenty of electronics, toys and other products, betting that the promise of being in-stock will bring in customers during the shopping season. But Ross Gerber of Gerber Kawasaki Wealth and Investment Management says it'll be a tough holiday season for Walmart. (SOUNDBITE) (English) ROSS GERBER, PRESIDENT & CEO, GERBER KAWASAKI SAYING: "I also think that this shift from retail physical experience to online is really starting to catch up with Walmart, where other companies like Home Depot have done a great job defining their niche online but also in their stores. Walmart has not done that, so I think it's going to be a tough christmas season for Walmart. Other changes to Walmart's Black Friday strategy include a new interactive circular on its mobile app in advance of the print version. Shoppers can add items to their wish lists directly from the circular, and send them to friends and family.

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Walmart changes Black Friday strategy

Thursday, November 12, 2015 - 01:33