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Cyber Monday sales jump

Monday, November 30, 2015 - 01:40

Cyber Monday traffic was so strong, some websites, like Target, even crashed. Bobbi Rebell reports.

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Cyber Monday sizzled for retailers on track to set a record, and even taking down some websites, like Target's, which crashed because of heavy customer traffic. Sales on Cyber Monday, the busiest day of the year for internet shopping, were up 14 percent from a year earlier at $490 million between midnight to 10 a.m. ET, according to Adobe Digital Index. It's a continuation of a trend towards more online shopping that was seen on Black Friday as well, when in store sales were down slightly, but online sales were up 18 percent for Thanksgiving and Black Friday according to Adobe. Web site outages and slow checkouts during the five-day shopping spree starting Thanksgiving Thursday, were also reported at PayPal, department store chain Neiman Marcus, Wal-Mart Stores, L Brands' Victoria Secret, and Foot Locker. Perhaps the biggest winner? Morningstar retail analyst Bridget Weishaar says look no further than Amazon. (SOUNDBITE) BRIDGET WEISHAAR, RETAIL ANALYST, MORNINGSTAR (ENGLISH) SAYING: "Amazon benefitted from the shift to online shopping, and even then it seems to have outperformed its other online peers, so, I think, they are taking market share this season." Mobile, which includes phones and tablets, accounted for 53 percent of shopping visits driving 32 percent of online sales, the Adobe data showed. Kurt Salmon's Steve Osburn: (SOUNDBITE) STEVE OSBURN, RETAIL AND SUPPLY CHAIN STRATEGIST, KURT SALMON (ENGLISH) SAYING: "Mobile is big. Most retailers have their own mobile sites. The functionality has gotten a lot better with mobile, so you can see the full assortment and then buy online pick up in store has become more widespread. Online sales were up 17 percent from last year between Thanksgiving Day and Sunday. The average shopper spent $135.

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Cyber Monday sales jump

Monday, November 30, 2015 - 01:40