Reuters - Video

Edition: US | UK | IN | CN | JP

video Entertainment

Advertisers go all in for Super Bowl

Friday, February 05, 2016 - 01:12

Celebrity, comedy, cars and cute animals continue to dominate Super Bowl advertising. Francis Maguire reports.

▲ Hide Transcript

View Transcript

The Super Bowl is all about the pig skin, glitz, glamour and, of course, the big money adverts. This year the likes of Aerosmith's Steven Tyler will appear in a Skittles ad. Hyundai has gone all out with Hollywood heartthrob Ryan Reynolds. And Snickers has decided to put Willem Dafoe into a dress. But getting your advert out to an audience possibly made up of more than 100 million people doesn't come cheap. SOUNDBITE, TV Reporter for Ad Age, Jeanine Poggi, saying (English): "It cost about $4.8 million (USD) and up to buy a 30-second spot in the Super Bowl; up from about $4.6 million last year and we see some advertisers like Anheuser-Busch for Budweiser and Bud Light buying multiple spots." It won't just be big name celebs appearing in the adverts. Cute animals will also appear. Heinz has a running pack of 'hot' dogs. While Honda has gone for a herd of singing sheep. The Super Bowl and all the ads that surround out will take place on February 7th when the Carolina Panthers play the Denver Broncos in California.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Advertisers go all in for Super Bowl

Friday, February 05, 2016 - 01:12