Reuters - Video

Edition: US | UK | IN | CN | JP

Finance Videos

Ugandans get the taste for coffee

Thursday, February 11, 2016 - 01:27

Uganda's expanding middle class is giving rise to a coffee drinking culture that has seen urban coffee houses grow in the country. Uganda grows some of the world's best coffee but consumes only 3 percent. Shanade James reports

▲ Hide Transcript

View Transcript

Last month Uganda held its ninth barista championship. But it still produces far more coffee than it drinks. Tastes though are changing - helped by the country's rising middle classes. Eddie Mupenda organised the event. (SOUNDBITE) (English) EDDIE MUPENDE, EVENT ORGANISER, SAYING: "Uganda consumes only about two percent of the coffee they produce. So we want actually Uganda to become the first consumer of the coffee they produce." Coffee is Uganda's biggest export. It makes up 30 percent of its foreign exchange earnings And the US and the EU are its biggest customers. Farmers are also being encouraged to grow more coffee And some Ugandans have seen an opportunity. Anderson Were runs the Amagara café in Kampala. (SOUNDBITE) (English) ANDERSON WERE, GENERAL MANAGER, AMAGARA CAFE, SAYING: "Almost every building in Kampala is having a coffee shop. I believe in the next ten years Uganda coffee consumption will be very competitive in this part of the world, especially in the East African region." Some drinkers are also becoming connoisseurs. (SOUNDBITE) (English) JANET MUTHONI, COFFEE FAN, SAYING: "It's not just the normal coffee whereby you just go and get coffee beans and you just drink, they have taught me that you can actually mix up the coffee with one of your favourite ingredients and you will get something that you really like." Ugandans will have to drink a lot more coffee before domestic consumption overtakes exports. But with this sort of support - that may not take long.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Ugandans get the taste for coffee

Thursday, February 11, 2016 - 01:27