Reuters - Video

Edition: US | UK | IN | CN | JP

Business

Education & Hollywood dominate Toy Fair

Friday, February 12, 2016 - 01:31

Toymakers showcase variety of educational toys during 2016 Toy Fair. Many are inspired by Hollywood movies. Jeanne Yurman reports.

▲ Hide Transcript

View Transcript

This year's hottest new toys are buzzing and rolling into the 113th annual International Toy Fair in New York City. This generation of kids is big time digital. And the toymakers are continuing to respond. Marissa Beck with Mattel. SOUNDBITE: MARISSA BECK, MANAGER, COMMUNICATIONS, MATTEL (ENGLISH) SAYING: "When we combine digital and physical play, we want to make sure it amplifies and doesn't take away from. so were always looking for ways to creatively integrate." Mattel's new Code-A-Pillar coming out this fall aims to teach kids the basics of coding. Each section, connected through a USB port, makes the caterpillar do different things. Also this fall, the popular Fisher-Price BeatBo line will get a BeatBo dog. And taking a page from hot trends in the adult tech world, the company will start selling a 3-D printer for the home at around $300. Hollywood and licensed toys were big drivers for 2015 and will be again this year, says TTPM's analyst and CEO, Jim Silver. SOUNDBITE: JIM SILVER, ANALYST AND CEO, TTPM (ENGLISH) SAYING: "There are lot of exciting things. You have some big movies. You have movies, like Captain America Civil War with Ironman. You also have Batman versus Superman. You have a new Disney Princes, Moana." Some of Mattel's top non-digital offerings this spring include Fashionista, Barbies of different shapes and skin tones and DC Superheroes, one of the first lines of female hero action figures. And out this spring and American Girl figures that girls can build with will be available this fall.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Education & Hollywood dominate Toy Fair

Friday, February 12, 2016 - 01:31