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Disney's Zootopia's fierce box office win

Monday, March 07, 2016 - 01:21

Disney's Zootopia brought in $73.7 million over the weekend, further cementing the media conglomerate's status as an animation powerhouse. Bobbi Rebell reports.

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Disney raking in big bucks with its animated feature "Zootopia", cementing a decade-long comeback for its animation division. The film, about a rabbit that joins the police force, ranks as the biggest Disney animation launch, beating even "Frozen". "Zootopia" brought in almost $74 million over the weekend in the U.S. It was released outside the U.S. three weeks ago and the international box office has already brought in $232.5 million. It's the latest in a string of successes since Disney bought Pixar in 2006. In addition to "Frozen", the combined companies have put out hits like "Tangled" and "Wreck it Ralph". And Disney knows how to make the most out of those hits- beyond the box office. Piper Jaffray's Stan Meyers: (SOUNDBITE) STAN MEYERS, RESEARCH ANALYST, PIPER JAFFRAY (ENGLISH) SAYING: "Disney in particular has taken a really great sort of process into monetizing all those new films so they are able to monetize it in their theme parks, TV shows, consumer products across the board and that is really been driving their success." He adds that for Disney, the success also helps to make up for the company's struggling divisions, like sports cable network ESPN. "Zootopia" is likely to continue its win streak in part because there just isn't a lot of competition. No major family film opens up until "The Jungle Book" which lands on April 15.

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Disney's Zootopia's fierce box office win

Monday, March 07, 2016 - 01:21