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Nike self-tying sneaker tech could go upscale too - Allaire

Thursday, March 17, 2016 - 02:38

Christian Allaire of Footwear news says Nike's new self-tying sneaker technology is the start of a bigger trend, and we'll see hi-tech innovations in other shoes, including luxury footwear.

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The future is here and it is self tying sneakers Nike unveiling their new hyper adapt one point oh model to lots of excitement. Hero mark Preston Blair he is associate fashion editor. At that wearing is great to have you for having me to tell about fifty. Tonight he just announced it's releasing the first south tying sneakers on the market which has pretty crazy. And basically sort of how it works as there's a sensor in the heel and so when your foot goes and this you replaces this type. And then there's also is Emanuel component on the sides reached an adjusted as well. You know this it gets to tighter two lives race what if there's a battery right what does it matter as athletes I don't know how the batteries gonna work but if it's great to have mental component case so this is the big Nike thing is are we gonna see more from other companies. Well it's interesting you know cosmic gas than any competitors now. Whom I did Astaro was releasing new products out celebrity endorsements some sort of are gonna wanna keep up and some round but I don't know they'll copy exactly. This does this technology has played at high fashion shoes make you feel like you know sandals Levy type fashion sandals back if handles the kind of somehow and. Do it himself I mean we've we've kind of already seen it now so now out at spring sixteen show how some of these. I'm light up sandals and not the models walking outside of what it's like souls so they're thinking about it and I think it's going to be more of a conversation. On. Is this the start of the bigger trend. I think so I think you know brands are doing these technology advancements in their own way that we thought treaty printed suits in the united news. We've seen you know. Loaded sort of solace that make up these umpires and they're not as grand as what he's doing the keepers after thinking about it I think. We'll see more how successful you think they they will be able people village five hours this sort of like a flash in the pan gimmick and decent in that we've even in the window but. You know it's it's sort of an exclusive lines it's only available to Nike plus members which is yankees out. But I think the demands gonna be there and the prices are released yet we don't know if we're going to be. 3000 dollars 800 dollars and I think that'll play a big part in it too. But I think some fans access it back to future fans. One on brightly you're referencing the movie actually future which basically had something to like this yeah. The night to release the paramedics last year which only went to Michael J. Fox he only has the only pair but now they're releasing it few references by them so. An interesting development and I think he's so much thank you I think tickets to L there is associate fashion editor at where he is talking about this is Reuters.

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Nike self-tying sneaker tech could go upscale too - Allaire

Thursday, March 17, 2016 - 02:38