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iPhone 7 launch lacks the usual buzz in China

Wednesday, September 07, 2016 - 01:40

There's a lot less buzz in China ahead of this week's expected launch fo the new Apple iPhone compared to previous years. As Ryan Brooks reports, Chinese on the street say they're more likely to wait and see than rush out and buy.

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A resounding shrug in China in the run-up to iPhone 7. Apple's latest smartphone is set to be unveiled on Thursday... Something that usually generates a lot of online buzz in one the company's biggest markets. (SOUNDBITE) (English): ADAM JOURDAN, REUTERS REPORTER, SAYING: "We're looking at online chatter on platforms like Weibo here in China amongst the very influential netizens. And what that showed is that the amount of posts about the iPhone 7 in the run-up to the launch is way down compare to the iPhone 6 in 2014. And what that suggests is that while sales may well be strong its unlikely to get anywhere near the… huge strength of the iPhone 6." To put things into perspective, the search term "Tom Hiddleston-Taylor Swift break up" is currently trending way higher than "iphone 7" on Chinese social media - just hours before Tim Cook takes the stage in California. Some Chinese are sceptical that the new phone won't be vastly different from the iPhone 6. SOUNDBITE (English) IG SENIOR ANALYST, CHRIS BEAUCHAMP, SAYING: "I think we've lost a lot of the excitement or the hype that goes with an Apple product release and you can't really blame Tim Cook. Steve Jobs had it easy in some ways because he could unveil these ground breaking new products when the period at Apple was still a growth company. Now it's transitioned to something a lot more, boring might be the wrong word but it certaintly implies what we've seen in stabilisation in revenues, a slowdown in growth but that doesn't mean Apple has lost its crown as one of the key companies Many analysts are already calling the new iPhone a wash in China... One estimating a 20 percent drop in sales and shipments for the second half of the year.

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iPhone 7 launch lacks the usual buzz in China

Wednesday, September 07, 2016 - 01:40