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Chiuri gives sneak peak into Dior studios ahead of 70th anniversary show

Monday, July 03, 2017 - 01:26

Dior's creative director Maria Grazia Chiuri gave a sneak peak into the Paris fashion house's studios ahead of Haute Couture fashion week as the brand celebrates its 70th anniversary. Julian Satterthwaite reports.

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A sneak peak into the studios of a fashion giant. The French luxurious brand company Dior celebrated its 70th anniversary ahead of The Haute Couture fashion week in Paris. And before the festivities begin, the brand's creative director Maria Grazia Chiuri shows what it is like behind closed doors at the fashion house's studios in Paris. (SOUNDBITE) DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, SAYING: "I decided that my reference is only Mr Dior because it is an homage to Mr Dior. In any case he was the founder and so I worked more in the first ten years (of the brand) and that's it. What I really believe is you have to maintain the DNA (of the brand): quality, craftsmanship, elegance. But for the time, the moment." Chiuri is the first woman to hold the crucial Creative Director role in the label's 70-year history . She is set to unveil Dior's highly-awaited Autumn/Winter 2017-18 Haute Couture collection on the catwalk this Monday. Part of the festivities includes a big exhibition underway at the Paris's Decorative Arts Museum. (SOUNDBITE) DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, SAYING: "Dior is a big story, it's an unbelievable story. this exhibition for me was a very good opportunity to know more the story of the brand." "Christian Dior: Designer of dreams" is a retrospective on display, bringing together the designs and cultural inspiration behind Dior's history. The exibition opemns July 5 and runs until January 2018.

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Chiuri gives sneak peak into Dior studios ahead of 70th anniversary show

Monday, July 03, 2017 - 01:26