Reuters - Video

EDITION: U.S. | U.K. | IN

Investing 201

Three challenges facing Twitter ahead of IPO

Thursday, October 31, 2013 - 01:47

500 million tweets per day, but no profit. Here are three challenges facing Twitter as the company prepares to go public. Fred Katayama reports.

▲ Hide Transcript

View Transcript

140 characters more than 200 million active users 500 million tweets -- zero profit. Twitter hopes to raise up to one point six billion dollars in IPO. You're three challenges Twitter faces. One Twitter must keep its large user base active and growing. A Reuters it -- poll found that more than a third of those registered on Twitter don't use it. There that the FaceBook were only 7% don't use the site. Forrester Research analyst Nate Elliott says a small user based loses the network effect that defines social media. I think the challenge is making the number of uses gross that it lives up to. Their place in the public imagination I mean according to our survey data less than a quarter of US online users go to Twitter every month. It's not a bad number but it's far behind say what FaceBook claims as a number of active users in the US to prove its value to marketers if they can do that they can offer markers are right tools. And the right processes and insights based on this walls to measure the value Twitter striving as a platform. Then a lot of marketers are going to be very happy and if they can't. Well markers that might decide that that it -- and time elsewhere. Three Twitter needs to diversify its revenue sources beyond advertising and data licensing. Gartner research director Brian -- says Twitter should take advantage of its mobile roots. Working with merchants to -- users with marketing messages as he walked by other sports. Just before its IPO Twitter is borrowing a page on FaceBook this week we begin automatically preview pictures and videos on the time line. Making a text based platform more visual could make Twitter more appealing to users and advertisers.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Three challenges facing Twitter ahead of IPO

Thursday, October 31, 2013 - 01:47

Top News »

Money Clip »

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

“Stalking” your dream home - Money Clip “Stalking” your dream home - Money Clip

Wed, Mar 27, 2013 - (2:50)

3 hidden tax deductions - Money Clip 3 hidden tax deductions - Money Clip

Thu, Mar 21, 2013 - (1:33)

Moving Pictures »

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)