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Twitter's Periscope new rival for Meerkat

4:19pm EDT - 01:37

Twitter has unveiled Periscope, its live-streaming app to rival Meerkat and other emerging apps that have captured the attention of the social media industry. Bobbi Rebell reports.

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Twitter out with a block and tackle. Just days after blocking one month old live video streaming app Meerkat from tapping into the Twitter community - now tackling- Twitter's launching its own live video streaming service, Periscope. Jackdaw Research's Jan Dawson: SOUNDBITE: JAN DAWSON, CHIEF ANALYST, JACKDAW RESEARCH (ENGLISH) SAYING: "Twitter has now cut that access off for them which makes it a lot harder for them to use that. Whereas Periscope is obviously owned by Twitter. It will be deeply integrated into the Twitter experience, despite some early hiccups this morning with the way that worked and as such should be able to tap into that. It should make it much easier to promote what you are doing on Twitter and share things with people that have already shown an interest in you based on a Twitter connection." But game on. Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Ashton Kutcher's fund, Sound Ventures. Meerkat widely expected to have raised millions of dollars. Twitter already owns Vine, one of the most popular apps. And it just bought Periscope in January. Dawson says Periscope will give Twitter an extra cool dimension: SOUNDBITE: JAN DAWSON, CHIEF ANALYST, JACKDAW RESEARCH (ENGLISH) SAYING: "It's very hip. It has potential for some real personalities to emerge on Twitter because you really see and hear the person, rather than just see their words. And so yeah I could easily see new celebrities being born through this. I could see people building big followers and I think that could really help Twitter to gain a foothold in new audiences that it hasn't successfully been able to capture before. " And it has at least one feature Meerkat does not- at least not yet- Periscope let's users rewatch the content.

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Twitter's Periscope new rival for Meerkat

4:19pm EDT - 01:37