Reuters - Video

EDITION: U.S. | U.K. | IN

Technology

Alibaba's next big moves

Thursday, Sep 18, 2014 - 02:02

Alibaba's IPO will be one for the history books, and the billions they raise will give them a unique opportunity as they expand around the globe. Bobbi Rebell reports.

▲ Hide Transcript

View Transcript

Alibaba's IPO may be the biggest ever- but when the party is over, it will have to get down to the business of selling itself. The vast majority- 88 percent- of Americans haven't even heard of Alibaba, according to an Ipsos poll conducted for Thomson Reuters. Forrester's Zia Daniell Wigder: SOUNDBITE: ZIA DANEILL WIGDER, VICE PRESIDENT AND RESEARCH DIRECTOR, FORRESTER RESEARCH (ENGLISH) SAYING: "I think they need to better understand the U.S. online shopper, the different features that are going to be important to that shopper and how they are different. China has been very price-driven in terms of online shopping today and it's very difficult to compete long term purely on price. So they'll be looking to build out a superior customer experience to win over online shoppers in these mature markets where consumers have extremely high expectations of the ecommerce sites." Alibaba's CEO Jack Ma has said that after the listing, the firm will develop the business in Europe and the U.S.- saying Alibaba is an Internet company that happened to be in China. Wigder says his likely move is to buy his way in: SOUNDBITE: ZIA DANEILL WIGDER, VICE PRESIDENT AND RESEARCH DIRECTOR, FORRESTER RESEARCH (ENGLISH) SAYING: "In order to enter a market like the U.S., it would be very challenging to do it without some sort of major acquisition. You would have to put a huge amount of money toward it. It's very expensive to acquire customers here and create a brand name from scratch." Alibaba has been building a U.S. presence through investments, which include 11 Main.com, its first direct to consumer website, unveiled in June. Its other big U.S. investment is Shoprunner, which rival's Amazon's Prime service, offering two-day delivery from retailers. Columbia Business School's Kinshuk Jerath: SOUNDBITE: KINSHUK JERATH, ASSOCIATE PROFESSOR, COLUMBIA BUSINESS SCHOOL (ENGLISH) SAYING: "Logistics is a very big issue. And that is, I think, where the battle will be, and Alibaba realizes that. I think that is why they are investing in startups like ShopRunner, which are essentially logistics and delivery-based startups." Alibaba will also have address fears about fraud- a concern of U.S. consumers doing business with a Chinese company.

Alibaba's next big moves

Thursday, Sep 18, 2014 - 02:02

Top News »

Investing 201 »

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

The better bond funds The better bond funds

Wed, Aug 07, 2013 - (2:40)

Best bargain in 40 years? European stocks Best bargain in 40 years? European stocks

Thu, Aug 01, 2013 - (2:24)

Invest like an activist Invest like an activist

Fri, Jul 26, 2013 - (2:49)

Money Clip »

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

“Stalking” your dream home - Money Clip “Stalking” your dream home - Money Clip

Wed, Mar 27, 2013 - (2:50)

3 hidden tax deductions - Money Clip 3 hidden tax deductions - Money Clip

Thu, Mar 21, 2013 - (1:33)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

Dateline Asia »

Breakingviews: Alibaba priced for believers Breakingviews: Alibaba priced for believers

Thu, Sep 18, 2014 - (3:09)

Sterling jumps, on Scottish vote Sterling jumps, on Scottish vote

Thu, Sep 18, 2014 - (2:56)

Rare rock on the block in Hong Kong Rare rock on the block in Hong Kong

Thu, Sep 18, 2014 - (1:43)

Alibaba IPO is 'overhyped': Mark Mobius Alibaba IPO is 'overhyped': Mark Mobius

Thu, Sep 18, 2014 - (4:13)

China tech players chip away at Alibaba China tech players chip away at Alibaba

Wed, Sep 17, 2014 - (4:02)

Breakingviews: India hits Japan/China radar Breakingviews: India hits Japan/China radar

Tue, Sep 16, 2014 - (2:20)

Asia corporate sentiment is slipping Asia corporate sentiment is slipping

Tue, Sep 16, 2014 - (1:36)

Alibaba's China roadshow Alibaba's China roadshow

Mon, Sep 15, 2014 - (2:16)