NYC department stores unveil their holiday window displays
Wednesday, November 26, 2014 - 01:52
From spacey to spectacular, stores kick off the shopping season with extravagant window displays. Sharon Reich reports.
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In New York City unveiling holiday windows is an all-star event.
Actor James Earl Jones helped Macy's kick off its space-themed display with fireworks and fanfare.
Macy's national director, Roya Sullivan says it's been a year in the making.
SOUNDBITE: Roya Sullivan, Macy's national director window presentation, saying (English):
"It's our Super Bowl, it's our Christmas, it's our everything. We plan these windows a year in advance from the conception of the idea to actually installing as you can see."
Macy's team of designers, electricians and animators created six windows that track "Santa's Journey to the Stars".
Visitors will even be able to interact with a display through a video game.
Barneys called on film director Baz Luhrmann for its windows.
Along with his wife, designer Catherine Martin, the duo created a Baz Dazzled Christmas theme, featuring metallics, fictional characters and even an ice skater.
Bergdorf Goodman spent 11 months working on its windows, which it says are "Inspired" by the arts.
Further down Fifth Avenue, Lord & Taylor features hydraulics in its display.
As the store celebrates its 100th anniversary, it's treating shoppers to a glimpse of "enchanted mansions on the eve of the holidays".
At Saks Fifth Avenue, the action expanded to the street, where the New York City Rockettes stopped traffic to ring in the holiday season
No matter where you shop, retailers are betting these displays will help get visitors in the shopping spirit.
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