DUESSELDORF, Germany, Feb 28 (Reuters) - German sportswear firm Adidas saw sales rise between 15 and 20 percent to more than 20 billion euros ($24 billion)in 2017, helped by growth in China, North America and ecommerce, Chief Executive Kasper Rorsted said on Wednesday.
Rorsted did not say whether he was referring to a currency adjusted figure. Adidas has forecast sales to rise at a currency-adjusted 17-19 percent in 2017. It reports annual results on March 14.
Analysts are forecasting a headline increase of 11 percent to 21.3 billion euros for 2017. ($1 = 0.8189 euros) (Reporting by Matthias Inverardi, writing by Emma Thomasson Editing by Arno Schuetze)