September 6, 2010 / 7:23 AM / 9 years ago

UPDATE 1-Astra boosts emerging markets with Aurobindo deal

* Second deal by Astra with Indian generic drugs supplier

* Aurobindo to provide anti-infective, cardio and CNS drugs

* Aurobindo shares up 2.56 pct, index up 1.5 pct

(Adds details, shares, background)

MUMBAI/LONDON, Sept 6 (Reuters) - AstraZeneca (AZN.L) stepped up its drive into emerging markets on Monday by striking another licensing and supply deal with an Indian generic drugmaker, this time Aurobindo Pharma (ARBN.BO).

The move highlights the growing importance of emerging markets to international drugmakers, many of which have set up similar deals with Indian suppliers in the past couple of years. Aurobindo already has a large deal with Pfizer (PFE.N).

Emerging markets are a priority area for Western drug companies, as sales in home markets stall, and cheap off-patent medicines that can be sold in high volumes under a multinational brand name are an attractive market opportunity.

The Indian company said it would supply AstraZeneca with anti-infective, cardiovascular and central nervous system (CNS) generic drugs that the London-based company would sell under the AstraZeneca brand. Financial terms were not disclosed.

“These agreements will enable us to extend the range of branded medicines we are able to offer patients in emerging markets, where we see continued opportunities to grow our business,” Kaushik Banerjee, head of branded generics operations at AstraZeneca, said in a statement.

Following the news, shares in Aurobindo rose 2.56 percent to 1,070 rupees by 0713 GMT. The Bombay index .BSESN was up 1.5 percent.

AstraZeneca struck a similar branded generics supply deal with India’s Torrent Pharmaceuticals (TORP.BO) in March and the Anglo-Swedish company said at the time other deals could follow.

AstraZeneca expects emerging markets to account for 25 percent of group sales by 2014, up from 13 percent, or $4.35 billion, in 2009. (Reporting by Rajesh Kurup and Ben Hirschler; Editing by Harish Nambiar, Sharon Lindores)

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