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Bouygues eyes 20 pct market share in fixed telecoms
February 26, 2014 / 9:56 AM / in 4 years

Bouygues eyes 20 pct market share in fixed telecoms

PARIS, Feb 26 (Reuters) - Bouygues Telecom unveiled a cut-price triple-play offer on Wednesday and said it aimed to reach 20 percent market share in the domestic fixed-line segment as soon as possible.

The offer includes television, Internet and unlimited calls to landlines for 19.99 euros ($27.45) a month, the company said in a statement.

It marks Bouygues’ latest hit back in a French telecoms price war sparked by the 2012 launch of Iliad’s low-cost Free Mobile service. ($1 = 0.7282 euros) (Reporting by Natalie Huet; Editing by James Regan)

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