March 19, 2018 / 12:38 PM / in a month

BRIEF-Macy’S Launches New App And In-Store Technology Features To Enhance The Consumer Shopping Experience

March 19 (Reuters) - Macy’s Inc:

* MACY’S, INC. LAUNCHES NEW APP AND IN-STORE TECHNOLOGY FEATURES TO ENHANCE THE CONSUMER SHOPPING EXPERIENCE

* MACY’S INC - ‍AN AUGMENTED REALITY FURNITURE SHOPPING EXPERIENCE WILL BE INCORPORATED INTO MACY’S APP WITH A ROLLOUT BEGINNING IN APRIL​

* MACY’S INC - ‍MACY’S IS ALSO SCALING TO AN ADDITIONAL 60 LOCATIONS A VIRTUAL REALITY (VR) FURNITURE PILOT​ Source text for Eikon: Further company coverage: (Reuters.Brief@thomsonreuters.com)

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