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BRIEF-Sequential Brands and Michaels Cos announce partnership for Martha Stewart Crafts brand

March 2 (Reuters) - Sequential Brands Group Inc

* Sequential Brands Group and the Michaels Companies announce new partnership for Martha Stewart Crafts™ brand

* Sequential Brands - Martha Stewart Crafts will be conceived, designed by Martha Stewart & exclusively manufactured, distributed through Michaels’ Darice

* New Martha Stewart Crafts product assortment will be available at all Michaels stores beginning late 2017 Source text for Eikon: Further company coverage:

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