LONDON, May 29 (Reuters) - Britain’s “Big Four” supermarkets all lost market share in the 12 weeks to May 19, market research company Kantar said, as like-for-like sales flatlined at leader Tesco and fell at Sainsbury’s, Asda and Morrisons.
Tesco’s share fell to 27.3% from 27.7% a year ago, while Sainsbury’s and Asda had equal shares of 15.2%, after sales fell by 1.7% and 0.2% respectively, Kantar said. Sales at Morrisons fell 0.4%, giving it a share of 10.4%.
German discounters Aldi and Lidl continued to record strong growth, with sales up 11.1% and 8.5% respectively, giving them a record combined share of 13.8%, Kantar said. (Reporting by Paul Sandle)