AMSTERDAM, March 22 (Reuters) - Dutch wholesaler B&S Group said on Thursday it has set the offer price in its initial public offering of shares at 14.50 euros per share, the bottom of its indicated range of 14.50-17.50 per share.
In a statement, the company said the list price implies an equity value of 1.22 billion euros ($1.5 billion).
B&S shareholders will sell a 29.3 percent stake in the company worth 358 million euros, assuming no overallotment option is exercised.
B&S, which is jointly owned by its founder and its CEO, supplies consumer goods to cruise ships, military bases and low-cost retailers.
The shares are set to begin trading on Friday on Euronext Amsterdam.
$1 = 0.8121 euros Reporting by Toby Sterling; Editing by Susan Fenton