July 26, 2009 / 9:20 PM / 10 years ago

BT to offer cut-price Sky soccer by 2010 -paper

LONDON, July 26 (Reuters) - BT Group Plc (BT.L) expects to be able to offer the full Sky Sports Premier League soccer package at a reduced price to BT Vision customers by the start of the 2010-11 season, according to a report in the Independent.

“I want to add Sky Sports to our offering, there’s no question about that. I would hope to have them by the beginning of season 2010-2011,” incoming BT Vision Chief Executive Marc Watson told the Independent in an interview.

Watson’s comments follow the findings of a review of the pay-television market by media regulator Ofcom which suggested that Britain’s dominant pay-TV firm BSkyB BSY.L should cut the wholesale prices it charges rival platforms for its premium-content channels by 30 percent. [ID:nLQ525137]

The Independent said BT Vision could charge as little as 15 pounds ($24.80) per month for the package, compared with Sky’s current price of 35.50 pounds, meaning the broadcaster would be under pressure to cut its own prices.

BT Vision was previously restricted to offering its customers the limited Premier League soccer matches for which the broadcasting rights were owned by Setanta before that company’s collapse. Those rights have now been taken on by Disney’s sports channel, ESPN. [ID:nLN409388] [ID:nLM528683]

$1=.6049 Pound Reporting by Rhys Jones; Editing by Leslie Adler

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