UPDATE 2-China Oct new home prices cools, property investment accelerates

* Oct new home prices up 0.2% m/m vs 0.4% uptick in Sept

* Oct new home prices up 4.3% y/y vs 4.6% growth in Sept

* 45 out of 70 cities reported higher prices, vs 55 in Sept

* Oct property investment +12.7% y/y vs +12% y/y in Sept (Adds property investment data, analysts quotes)

BEIJING, Nov 16 (Reuters) - Chinese new home prices grew at a slower monthly pace in October, data showed on Monday, as many developers moved to cut prices to promote sales amid tighter government scrutiny on borrowing.

Average new home prices in 70 major cities rose 0.2% in October from a month earlier, the slowest monthly growth rate since March and down from September’s 0.4% growth, according to Reuters calculations based on data released by the National Bureau of Statistics (NBS).

Compared with the same month a year earlier, home prices rose 4.3% in October, easing slightly from September’s 4.6% growth.

Zhang Dawei, a Beijing-based analyst with property agency Centaline, said the tightening measures imposed by many cities have started to put pressure on home prices growth, especially as some have rolled out price caps on new home projects.

Sales promotion campaigns amid increasing housing supply during the traditional peak season also weighed on prices, Zhang added.

China’s massive property market recovered quickly from the coronavirus crisis earlier this year, due to cheaper credit and looser purchase restrictions in some cities.

But with sales picking up steam, policymakers have taken a tougher stance since the start of the second half of the year, with regulators increasing scrutiny on financing activities of developers and buyers to prevent rampant growth in borrowing.

The NBS data on Monday also showed the number of cities reporting monthly price increases for new homes fell to 45 out of 70 from 55 in September.

In contrast with the softening prices data, China’s October real estate investment rose 12.7% from a year ago, quickening from September’s 12% and the fastest pace since July 2018, according to Reuters calculations based on data from NBS.

Property sales by floor area rose by a solid 15.3%, the highest in more than three years, while new construction starts expanded 3.5%, improving from last month’s fall of 1.9%.

“The robust investment data was mainly fuelled by home construction activity, as developers’ land purchase slowed down since the third quarter as regulators planned to impose rules to curb their debt levels,” said Nie Wen, economist at Shanghai-based Hwabao Trust.

“I expect solid 5-10% year-to-date property investment growth to continue till the first half of next year if current sales momentum remains.”

The Chinese Communist Party leadership recently reiterated its existing policy of discouraging speculation in the property market.

Analysts say strict buying restrictions and price caps are likely to remain in place, especially in higher-tier cities where pent-up demand is still robust.

In addition, deleveraging for homebuilders to tackle unbridled borrowing is becoming an increasingly important policy, an effort by authorities to institute a long-term supervision mechanism for the market. (Reporting by Lusha Zhang, Liangping Gao and Ryan Woo; Editing by Kenneth Maxwell)