* Sees H1 performance up vs last year
* Says confident of FY outlook
* Shares up 2 pct (Adds details)
May 12 (Reuters) - British cinema chain Cineworld Group Plc (CINE.L) said on Wednesday it traded strongly in the 18 weeks to May 6 with total revenue up 13.9 percent, driven by box office hits such as “Avatar” and “Alice in Wonderland”.
The company said it expected its first-half performance to be comfortably ahead of last year, helped by a string of upcoming releases.
The major films for the remainder of the first half, including “Robin Hood”, “The Prince of Persia (3D)” and “Sex and The City 2” will be released before the start of the football World Cup, Cineworld said.
However, the company said it expected overall growth for the half to be below that achieved in the year to date, mainly due to reduced cinema demand during the football tournament.
For the 18 week period, screen advertising remained broadly flat against last year, but other income was supplemented by the sales of 3D glasses and by fees associated with higher booking volumes.
“The attractive line up of film releases, combined with the strong start to the year, means that we remain confident in the overall outlook for the year,” the company said in a statement.
Cineworld shares were up 2 percent at 190.75 pence at 0725 GMT on the London Stock Exchange. (Reporting by Tresa Sherin Morera in Bangalore; Editing by Maju Samuel)