April 19, 2011 / 5:44 PM / 8 years ago

Buongiorno targets North America with Dada.net deal

* Buys Dada.net unit for 28.5 mln euros

* Aims to expand in North America

MILAN, 19 April (Reuters) - Italian mobile services provider Buongiorno BVIT.MI has agreed to buy a business unit of domestic rival Dada DA.MI for 28.5 million euros ($40.81 million) as it aims to target mobile Internet users abroad.

Buongiorno said on Tuesday it would buy 100 percent of Dada.net, which reaps 40 percent of its revenues in North America and sells online music that can be played on mobile phones.

“North America is where Buongiorno and Dada.net complement each other the most,” Buongiorno Chief Executive Andrea Casalini said in phone interview with Reuters after the announcement.

Casalini said the acquisition would allow the companies to combine Buongiorno’s mobile technology skills with Dada.net’s Internet expertise.

“As an example, our mobile payments project — which we plan to expand outside of Italy — will greatly benefit from Dada.net’s presence in our group,” he said.

Dada.net had revenues of around 76 million euros in 2010. ($1=.6984 Euro) (Reporting by Valentina Za; Editing by Jon Loades-Carter)

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