September 23, 2007 / 10:35 PM / in 12 years

Dell to sell computers through China's Gome -WSJ

NEW YORK, Sept 23 (Reuters) - Dell Inc DELL.O is set to announce a deal to sell its personal computers through China’s largest electronics retailer Gome Group, according to a report on The Wall Street Journal online edition on Sunday.

The move would be the latest departure by Dell, the world’s second-largest personal computer maker, from its direct-sales model as it seeks to grab a larger piece of the global market.

A Dell spokesman said on Sunday that Dell would make a statement on Monday in Beijing but would not confirm any other details.

Citing people familiar with the matter, the Journal said Beijing-based Gome would let Dell use its vast retail network — close to 1,000 stores across 168 Chinese cities — to sell its desktop models in China, the world’s second-largest PC market by shipments.

Reporting by Mark McSherry

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