January 4, 2013 / 8:50 AM / 5 years ago

Deutsche Telekom strikes Bundesliga broadcast deal with Sky

FRANKFURT, Jan 4 (Reuters) - Deutsche Telekom has struck a deal to bring top-flight German soccer league matches to its internet TV customers after losing out in a fierce battle for broadcast rights last year.

It said on Friday it signed an agreement with Sky Deutschland, which last year heavily outbid it to retain key rights to Bundesliga soccer.

Shares in Sky Deutschland, part-owned by Rupert Murdoch’s News Corp, rose as much as 2.2 percent to a 3.5 year high of 4.45 euros, making it the top gainer on Germany’s MDAX index. Deutsche Telekom was up 0.1 percent at 8.76 euros.

The agreement between Deutsche Telekom and Sky includes extensive joint marketing and will run until mid-2017. No financial details were provided.

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