July 9, 2011 / 11:41 AM / 8 years ago

Eli Lilly sees Cialis overtaking Viagra - report

FRANKFURT, July 9 (Reuters) - Eli Lilly plans to become the market leader for impotence drugs with its Cialis drug, overtaking Pfizer’s Viagra, its chief executive told a German magazine.

“This year we will overtake Viagra in terms of the number of prescriptions worldwide,” John Lechleiter told WirtschaftsWoche, in an advance copy of the publication.

He said Eli Lilly planned to get Cialis authorised for use in treating other problems, such as prostate enlargement.

“We expect approval for the U.S. market this year,” Lechleiter said in the report.

He also ruled out a merger with other major pharma firms, including Germany’s Bayer (BAYGn.DE).

“Bayer has its strategy and we have ours.”

(Reporting by Victoria Bryan; Editing by Alison Birrane)

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