With large portions of the U.S. population quarantined at home due to the coronavirus pandemic, the demand for video games to provide entertainment is growing dramatically.
NPD Group’s monthly report for March showed that all game-related purchases -- software, hardware and accessories -- totaled $1.6 billion, a 35 percent increase over the same month last year.
The dollar figure was the highest recorded since $1.8 billion was spent in March 2008, according to the report.
NPD Group executive Rob Liguori wrote Tuesday, “At NPD, we are tracking weekly consumer spending changes across entertainment due to COVID-19. With schools closing and shelter-in-place orders going out across multiple states, U.S. consumers’ habits reflect the need to live primarily indoors for the foreseeable future.
“While steep transaction declines are being seen across multiple industries during the pandemic, consumer (spending) on entertainment is strong, especially in video games.”
Software sales were up 34 percent to $739 million, the highest figure since $787 million was spent in March 2011, per NPD Group. Even with the big month, the first-quarter software sales in 2020 were down 8 percent from the first quarter in 2019, to $1.4 billion.
Hardware sales reportedly jumped 63 percent to $461 million last month over March 2019. Per NPD Group, the Nintendo Switch set a sales record in March 2020, doubling sales from the same month a year ago.
Xbox One and PlayStation 4 also saw their sales figures rise by more than 25 percent, and console purchases in the first quarter grew by 2 percent to $773 million.
Game card and accessory purchases were up 12 percent to $397 million last month vs. March 2019.
Leading all game sales for the month was Nintendo’s new Animal Crossing: New Horizons. The title had the third-best opening month for a Nintendo game, trailing only Super Smash Bros. Ultimate and Super Smash Bros. Brawl.
“Animal Crossing: New Horizons ... truly defined March 2020 for the video game market and the corresponding period of social distancing,” NPD Group U.S. games industry analyst Mat Piscatella wrote in a blog post Tuesday. “There is a synthesis between this game and this time in history that will leave the two forever connected in the world of video games. Practicing social distancing and observing stay at home orders have motivated many people to play more video games in order to find connection.
“Animal Crossing: New Horizons, a game designed around developing communities and forging connections, was certainly the right game at the right time. And there’s no doubt that its success helped lift an entire market beyond what would have otherwise occurred.”
The top-selling titles in the U.S. last month after Animal Crossing: New Horizons were Call of Duty: Modern Warfare, MLB: The Show 20, Resident Evil 3 and NBA 2K20, according to NPD Group.
--Field Level Media