(Eikon subscribers: to see Reuters' live blog on European equity markets, type LIVE/ in a news window) Feb 5 (Reuters) - Welcome to the home for real time coverage of European equity markets brought to you by Reuters stocks reporters and anchored today by Helen Reid. Reach her on Messenger to share your thoughts on market moves: helen.reid.thomsonreuters.com@reuters.net THE PERILS OF STOCK PICKING IN 2018 (1506 GMT) If this is the end of "all ships rise" and we're back to stock picking to achieve decent returns on equities, it might not be an easy task. Andrew Milligan, head of global strategy at Aberdeen Standard Investments, points out that normally reliable consumer staple companies are showing only modest profit growth expectations because of heavy competitive pressure. The European STOXX food and beverage index is one of the worst performing segments this year, down more than 5 percent, and Milligan says "the rise in bond yields has encouraged a rotation out of the bond proxies into normal fixed income". But picking winners among digital "disruptors" of food retail and other industries involves some "difficult decisions on what is in the price. Can they continue to retain this growth dynamic versus the competition?" wonders Milligan. "You are looking company to company and these decisions are very important indeed," he says. "It’s got very little to do with the shape of the yield curve and everything to do with a deep understanding of the competitive advantage that some companies are going to bring to bear." Milligan points to the possibility of a more difficult phase for stock markets this year, with a return to higher volatility. His team has stuck with equities “as we are upbeat on profit growth into 2018 but we have got diversified, buying currencies like the yen and Swiss franc that will perform better when investor confidence wanes”. (Tom Pfeiffer) ****** REMOVAL OF "EASY MONEY PUNCH BOWL" COULD TRIGGER CORPORATE DEFAULTS (1415 GMT) Looking under the bonnet of a global earnings recovery at the indebtedness of companies doesn't paint the most encouraging picture, ratings agency S&P warns. "Despite a recent rise in corporate profits and financial metrics, the still high leverage of global corporates poses a significant credit risk," write S&P analysts. The extraordinary post-crisis monetary stimulus created a gap between default rates, which remain low, and the number of highly leveraged corporates, which has surged as firms took advantage of easy liquidity. S&P estimates the proportion of highly leveraged corporates globally at 37% for 2017; five percentage points higher than pre-crisis in 2007. "On average, corporates are at the top of the credit cycle. Lower asset prices and liquidity reversals are major risks," they note. "Removing the easy money punch bowl could trigger the next default cycle since high corporate debt levels have increased the sensitivity of borrowers to elevated financing costs." China, with its eye-watering levels of corporate indebtedness, poses the greatest risk. While we await the next default cycle, here is some background reading on the growing global debt pile: * Dollar debt outside U.S. hits record $11 trillion * Worldwide debt more than triple economic output as central bank shift looms (Helen Reid) ***** STOXX EYES BLEAK MILESTONES AS SELL-OFF DEEPENS (1335 GMT) The stock market's sell-off has deepened in early afternoon, putting the STOXX 600 down as much as 1.6 percent at 381.91 points and on track for a number of bleak milestones. Just pick your favourite: * Biggest one-day fall since July 2016 * Lowest closing level since Sep 2017 * Longest losing streak (6 days) since Nov 2017 * Biggest 6-day loss since Brexit vote (see chart below) Meanwhile in the U.S., futures on the Dow Jones are falling over 300 points, as bond yields continue to rise. (Danilo Masoni and Thyagaraju Adinarayan) ***** ETF OUTFLOWS COULD AMPLIFY THE SELL-OFF (1236 GMT) Skittish retail investors selling out of ETFs could cause the current correction to snowball, JPMorgan flows strategist Nikolaos Panigirtzoglou argues. Looking at past 'taper tantrums', he finds the worst sell-offs occurred when equity ETFs suffered the biggest outflows. The recent bull run has been driven partly by massive ETF flows, with year-to-date more than $100 billion ploughed into tracker funds. These flows spell a "major risk" for equity markets in the coming weeks, Panigirtzoglou says. "If these equity ETF flows, which we believe are largely driven by retail investors, start reversing, not only would the equity market retrench, but the resultant rise in bond-equity correlation would likely induce de-risking by risk parity funds and balanced mutual funds, magnifying the eventual equity market sell-off," writes Panigirtzoglou. Feb 1 saw the first equity ETF outflows of the year, with $3.4 billion taken out of tracker funds. Should this week drive similar outflows we risk a more significant correction, he says. (Helen Reid) ***** YIELDS ARE JUST "CATCHING UP WITH REALITY" (1203 GMT) That's the view from analysts at TS Lombard, who believe that yields are catching up with reality as factors such as ECB QE, which has been a weight over the past few years, approach their end. TS Lombard analysts add that technicals, not just yields, are also to blame for the equity market sell-off. "All the market needed to correct was an excuse – and surging yields provided it," TS Lombard analysts say in a note. "We believe that the recent surge in yields will not derail the current equity bull market and that, after a relatively brief pause, prices should resume their climb. The rate of increase in stock prices in the first four weeks of the year was never going to be sustainable," they add. (Kit Rees) ***** DON'T PANIC ABOUT RETURN OF THE VIX (1118 GMT) The VIX index of S&P 500 volatility has hit its highest level in more than a year, but UBS CIO Mark Haefele says these sharp market moves should be put into context. With a historic normalisation of monetary policy beginning, it's to be expected that volatility normalises as well after a period of abnormal calm, he says, pointing out: "It has been more than 400 trading days since a greater than 5 percent drawdown, the longest run since the 1950s." "As long as the recent rise in bond yields moderates, we are confident that market conditions will remain orderly," says Haefele, arguing now is not the time to reduce exposure to stocks. For those keen to diversify out of bond and equity markets in order to avoid the synchronised sell-off, UBS recommends exposure to hedge funds. JP Morgan strategists echo Haefele's sanguine attitude. "We do not believe the current pullback will become sustained," JPM's Mislav Matejka writes, adding it should be seen as another opportunity to add equity exposure, based on a strong earnings backdrop and huge equity inflows. They stick with their preference for financials as a hedge against rising yields. (Helen Reid) ***** "WE'RE NOT AT THE ALARM BELLS PHASE YET" (1051 GMT) Evidently volatility and equity market moves lower are at the forefront of investors' minds, but Melissa Brown, managing director of applied research at Axioma, believes we're not at the alarm bells phase yet. "For all of 2017 we saw markets going up and volatility coming down, so you have this very slow ratcheting up of stock prices, and that will tend to lead to lower volatility, but that's actually reversed this year," says Brown. "What we've seen in the past is when you get volatility rising sharply while markets are staying strong, that usually ends badly," she adds. Brown points to new money flowing into the market at the beginning of the year as driving some of the 'melt-up' as people didn't want to miss out on the rally. "If you put money in today, and the market goes down by a fair amount tomorrow, particularly if you haven't been in the market, I think that's very disconcerting," Brown says. (Kit Rees) ***** EARNINGS SEASON SO FAR: EPS MISS BUT SALES BEAT (1016 GMT) Though Europe's earnings season is still in its early days, Morgan Stanley strategists pick out some interesting trends. Of the 62 companies whose results they've tracked so far, 8 percent more have missed earnings consensus than beat. If this trend continues it would be the first quarter in three years where Europe has seen more misses than beats. Price reaction to results has also been clearly negatively skewed - indicating investors are in a punishing mood. Sales so far have however been much better than earnings, a turnaround from the trend seen in third-quarter results, strategists said. And while earnings revisions on average have come down slightly, they flag a sharp divergence between sectors: commodities stocks are seeing very strong EPS upgrades while defensives have suffered further earnings downgrades. (Helen Reid) ***** TECH TAKES A TUMBLE (0849 GMT) Tech stocks feature prominently among the biggest movers today - with the highly-valued chipmakers the worst-performing. Siltronic, AMS, Dialog Semiconductor and BE Semiconductor are falling 2.3 to 4 percent as the 2018 stocks 'melt-up' evaporates. A trader points to continued negative newsflow around Apple's iPhone X weighing on chipmakers, and adds: "on top of that, some of these names have had a stonking run..." AMS shares more than tripled in 2017. (Helen Reid) ***** PUFF GOES THE 2018 RALLY, EXCEPT FOR ITALY (0836 GMT) The strength of the sell-off we're seeing has wiped off 2018 gains for all major indexes in Europe. An exception is Italy's FTSE MIB, which remains up nearly 5 percent, while UK midcaps have fared the worst year-to-date. (Tom Pfeiffer) ***** EUROPE FLASHING RED (0813 GMT) All main country benchmarks in Europe are losing ground in early deals today and it's hard to find any positive signs around. 588 stocks out of the 600 that are listed on the pan-regional STOXX are falling and no sub-sector is moving in positive territory. Here's your snapshot: (Danilo Masoni) ***** IT'S A "HEALTHY CORRECTION", CS RECKONS (0756 GMT) Europe is most likely set to join the sharp equity sell-off today but the global investment committee of Credit Suisse keeps a cool mind and sees opportunities. "The continuing rise in bond yields seems to have put the brakes on stock gains. Our global Investment Committee takes the solid economic and earnings growth into consideration and sees the latest development as a healthy correction that offers good buying opportunities in equities," the Swiss bank says in its investment daily. (Danilo Masoni) ***** WHAT'S ON THE RADAR FOR THE EUROPEAN OPEN (0751 GMT) A sharp sell-off in Asian trading is set to spread to Europe on Monday with stock futures down 0.7 to 1 percent as rising bond yields continue to take their toll on stock markets near record highs. Euro area PMIs at 0900 GMT will give a read on whether the region is keeping up its blistering pace of growth, but SocGen analysts warned a strong reading could spell further turbulence for stocks if it drives yields higher. On a slightly calmer day for earnings, notable companies reporting include budget airline Ryanair, engineering group Sandvik and miner Randgold Resources. Ryanair shares are indicated down 2 to 3 percent in pre-market after the company struck a cautious tone on fares, while Sandvik is seen gaining 2 percent at the open after fourth-quarter profit topped forecasts. Fiat Chrysler shares are also seen down 3 to 5 percent after sources said the U.S. Justice Department is seeking 'substantial' fines in the emissions case. Fiat's U.S. shares ended down 7.2 percent on Friday. (Helen Reid) ***** EARLY MORNING EUROPEAN HEADLINE ROUND-UP (0740 GMT) There are some earnings updates to focus on today including from Ryanair, Sandvik and Randgold. Below a summary of the headlines we're looking at: Lloyds Bank to ban credit card owners from buying cryptocurrencies Ryanair CEO warns of strikes, says some pilot demands 'laughable' Lufthansa aims to replace top management at Brussels Airlines Merck's consumer health sale at risk as Nestle bows out - sources Infineon CEO sees no spin-offs, IPOs for units -Euro am Sonntag Italian shipbuilder Fincantieri takes control of STX France Activist investor Elliott sheds most of Dufry stake MEDIA-iPhone X owners report problems with incoming calls- FT Heathrow terminals should be opened up to competition says IAG Broadcom to raise Qualcomm bid in push for talks, sources say Daily Mirror owner to clinch takeover of rival titles this week -Sky Engie board puts four candidates forward for chairman role -report Daimler, Bosch to test self-driving cars soon - Automobilwoche Schaeffler has e-mobility orders worth $1.25 bln -Automobilwoche MEDIA-SAP sees good chance for 30 pct margin in 2019 -Euro am Sonntag Fitch: Unilever's Strong 2017 Results Do Not Rule Out Downgrade Tesco says Booker's Wilson to be UK and Ireland boss after takeover Engineering group Sandvik Q4 operating profit tops forecast VW seeks delay in U.S. trial after lawyer references monkey testing, EXCLUSIVE-Merck's consumer health sale at risk as Nestle bows out - sources Randgold 2017 profit up 14 pct, doubles dividend BRIEF-lastminute.com Expects For 2017 Net Loss Of EUR 8-9 Mln German coalition negotiators may drop proposal to abolish air transport tax ANALYSIS-Deutsche Bank gambles German goodwill with bonus bonanza (Tom Pfeiffer and Danilo Masoni) ***** FUTURES POINT TO SHARP SELL-OFF IN EUROPEAN STOCKS AS YIELDS RISE (0721 GMT) Futures have opened sharply lower across the main benchmarks, with drops of 0.7 to 1.1 percent. Meanwhile Germany's 10-year government bond yield has risen to its highest level since September 2015 - so the yield pressure looks like it's here to stay today as well. (Helen Reid) ***** EURO AREA PMIS COULD PUSH YIELDS HIGHER (0653 GMT) Euro area PMIs today at 0900 GMT will provide a read on growth in the region, but economists at Societe Generale reckon stocks may not take the data well even if it points to strong activity. "These have the potential to maintain upward pressure on yields if they suggest strong underlying growth momentum. Strong growth will provide little solace for equities or commodities if it pushes bond yields higher," write SocGen analysts. They add that the sell-off in bonds has been more aggressive than they had anticipated. The past week was "a tough one for asset markets" and this one could be more of the same. (Helen Reid) ***** "EXTREMELY WELCOME NEWS FOR ACTIVE" (0638 GMT) Bernstein's global quantitative analysis team finds a pick-up in performance for active managers and signs they could continue to do well this year, a godsend after years of disappointing returns for the industry. European portfolio managers and global quantitative managers beat benchmarks by 3.3% and 1.9% on average in 2017, Bernstein finds, and this strong performance has continued into 2018. Stock and factor correlations at multiyear lows create optimal conditions for active management and stock picking. "Even if are unlikely to go lower from here, the current levels suggest a rich opportunity set for stock pickers for the next 12 months," write Alla Harmsworth and team. Intra-sector correlations are at 20-year lows on both sides of the Atlantic, and valuation spreads are wider than usual across the whole market and within sectors, they note. "This suggests a heightened potential ability to identify idiosyncratic 'winners' even amongst peers within narrow market segments," says Harmsworth. It'll be interesting to see whether this low correlation environment continues even if the stocks rally starts to peter out. (Helen Reid) ***** MORNING CALL: SELL-OFF TO SPREAD TO EUROPE (0618 GMT) Good morning and welcome to Live Markets. European stocks are in for a turbulent start to the week after a sharp sell-off in Asian shares overnight, with fears of resurgent inflation taking their toll on markets near record high levels. Asian shares fell the most in more than a year, tracking a much weaker Wall Street session after Friday's U.S. payrolls report showed wages growing at their fastest pace in more than 8 years. Spreadbetters call the DAX 153 points lower at 12,632.4, the CAC 40 down 64 points at 5,300.7, and the FTSE down 79 points at 7,364. (Helen Reid) ***** (Reporting by Danilo Masoni, Helen Reid, Kit Rees and Julien Ponthus)