Fact Check-Images of satanic-themed hotel are AI art; they do not show a business opening in Texas

Images of a satanic-themed hotel being shared online are AI artwork generated by a clothing brand. They are not evidence of a hotel opening in Plano, Texas, on June 6 at 6 p.m., which represents 666 – the so-called “number of the beast”.

One Facebook user uploaded a video containing a series of pictures, which show the use of “satanic” imagery in the design of a hotel (here). The caption reads: “This is a satanic hotel located in Plano, Texas. This brand new hotel will open June 6 at 6pm (666).”

Similar posts can be seen on Facebook (here, here and here) and Twitter (here).

However, the earliest examples of the photos Reuters found online suggests they originate from the social media profiles of an online clothing brand named Ink Poisoning (here and here).

A post on the company’s Instagram account says the images are an “AI (artificial intelligence) concept work by us”.

Ink Poisoning was not immediately available for comment.

Meanwhile, the city of Plano’s director of media relations, Steve Stoler, told Reuters via email: “There is no ‘Satanic-themed hotel’ operating in our city.”

Stoler highlighted an article by Dallas Observer, a local news outlet, which reported that an unnamed man shared the original claim satirically to “troll someone” (here).

The pictures have also been addressed by another local media publication (here).


False. The “satanic hotel” images are an AI artwork. They are not proof of a hotel opening in Plano, Texas.

This article was produced by the Reuters Fact Check team. Read more about our fact-checking work here.